Discover the secrets to looking your best in a business branding photoshoot with these expert tips for men and women.
A business branding photoshoot is more than just snapping a few headshots—it’s an investment in your personal and professional image. Whether you're a coach, consultant, creative, or corporate professional, the right wardrobe can tell your story before you say a word.
Understanding the Importance of Your Business Branding Photoshoot Outfit
In the age of personal branding, people often meet you online before they meet you in person. Your branding photos appear on LinkedIn, your website, social media, email signatures, and even business cards. That makes what you wear in these photos a critical piece of your professional puzzle.
What you wear can communicate:
- Credibility and professionalism
- Creativity and personality
- Confidence and approachability
- Industry alignment (formal vs. casual, conservative vs. bold)
Your business branding photoshoot outfit is more than just clothes—it's a representation of your professional identity. The right outfit can communicate confidence, competence, and approachability. It sets the tone for how clients, partners, and colleagues perceive you and your brand.
In a competitive business landscape, your visual presentation can make or break first impressions. Investing time in selecting the right attire ensures that your photos convey the right message and align with your brand's values and mission.
Choosing the Right Colors and Patterns for Your Brand
Colors and patterns play a crucial role in visual branding. Opt for colors that reflect your brand's personality. For example, blue often conveys professionalism and trust, while red signifies energy and passion. Neutral colors like black, white, and gray are timeless and versatile, making them safe choices for most brands.
Avoid overly busy patterns that can distract from your face and overall presentation. Subtle patterns like pinstripes or small checks can add interest without overwhelming the image. Ensure that your outfit contrasts well with the background of your photoshoot location for a balanced, cohesive look.
Selecting Outfits that Reflect Your Professionalism
Your outfit should not only look good but also reflect your industry and level of professionalism. A well-tailored suit or a crisp blouse can communicate authority and attention to detail.
For men headshots, a dark suit paired with a light-colored shirt and tie is a classic choice. Women might consider a tailored dress or a blouse with a pencil skirt or trousers.
Comfort is also essential. Choose fabrics that breathe and allow you to move freely, as discomfort can show in your photos. Ensure your clothes are clean, pressed, and fit well to present a polished appearance.
Choosing between Environmental and Formal Headshots can also affect the outfit selection.
General Tips for Both Men & Women
Here are some universal style principles:
1. Dress for Your Brand, Not Just the Camera
What do you want people to think or feel when they see your photos? Are you authoritative? Trendy? Approachable? Formal? Choose clothing that reflects your brand voice and tone.
2. Fit is Everything
Tailored, well-fitting clothing looks polished and put together. Avoid anything too tight or too loose. If in doubt, consult a stylist or have items altered. At Andre Toro Photography, we make sure every outfit we pick looks flattering!
3. Stick to Solids & Classic Patterns
Solids are less distracting than busy prints. If you love patterns, go for subtle ones like pinstripes or small checks. Avoid anything that could date your photos quickly. You can always bring a pop of color, this scarf below was THE perfect add-on to her stylish look!
4. Mind the Color Palette
Choose colors that complement your skin tone, hair color, and eye color. Also, think about how the colors will look in your overall brand aesthetic (website, logo, etc.). Knowing your brand's color palette in advance is key.
5. Layer Thoughtfully
Blazers, cardigans, or light jackets add depth and dimension. Layers are also great for multiple looks in one shoot without a full wardrobe change.
6. Avoid Logos & Distracting Details
Unless it’s your own logo and it’s intentional, keep branding off your clothing. The focus should be on you, not your shirt’s designer label.
What Women Should Wear
1. Go-To Outfit Ideas
- A well-fitted blazer over a blouse or top
- A sheath dress or a midi dress with clean lines
- High-waisted trousers with a tucked-in blouse
- Skirts with structure (A-line, pencil) and elegant tops
2. Color & Fabric
Stick to mid-tone colors like navy, burgundy, emerald, and beige. Brights can be fun if they suit your brand, but neon shades are generally best avoided. Soft, textured fabrics (like silk, cotton, or crepe) photograph beautifully. Shiny or overly clingy fabrics usually don’t.
3. Necklines
V-necks and scoop necks elongate the neck and create a flattering silhouette. Avoid very high necks unless they suit your face shape or brand aesthetic. Turtle necks are gorgeous in real life, but they don't work well for photos. The only case we use them (and love them) is for maternity portraits, for silhouette shots!
4. Jewelry & Accessories
Less is more. Statement earrings or a bold necklace can add personality, but avoid anything too loud or reflective. Choose one focal point rather than layering too many pieces. If you don't like jewelry, then stay true to yourself. This session is about YOU.
5. Footwear
You might not see your shoes in every shot, but wear polished footwear just in case. Closed-toe pumps, loafers, or stylish flats work well. Make sure they’re clean and not scuffed. You have no idea how many clients FORGET shoes! Make sure you have a good pair at hand.
What Men Should Wear
1. Go-To Outfit Ideas
- A tailored blazer or sport coat with a button-down shirt
- A smart casual look: chino pants with a tucked polo or Oxford shirt
- A suit with or without a tie, depending on formality
- Layers like a cardigan or sweater over a collared shirt
2. Color & Texture
Stick to classic tones like navy, charcoal, light blue, or muted greens. Monochrome looks work well, but adding subtle contrast (like a darker blazer over a lighter shirt) creates depth. Textured fabrics like tweed or brushed cotton add interest.
3. Shirts & Collars
Crisp button-down shirts are a must. Make sure collars are stiff and lie flat. A slightly open collar without a tie looks relaxed but still professional.
4. Ties or No Ties?
If your brand is more traditional (law, finance), go for the tie. If you’re a creative or entrepreneur, leaving the tie behind might feel more on-brand. Keep it cohesive with your personal style.
5. Shoes & Belts
Stick to dress shoes or polished loafers. Brown and black are always safe bets. Make sure your belt matches your shoes and that everything is clean and in good shape.
Tips for Different Vibes
Formal & Corporate
- Structured blazers or suits
- Darker colors with minimal pattern
- Ties (for men) and minimal jewelry (for women)
Creative & Entrepreneurial
- Smart casual layers
- Unique textures or statement colors
- Less rigid silhouettes, more personality in accessories
Lifestyle or Wellness Brands
- Lighter tones like soft blue, white, beige, sage green
- Flowy, relaxed fits
- More approachable, natural fabrics like linen or cotton
Final Preparations: Grooming Tips for Men and Women
Grooming is the finishing touch that completes your professional image. For men, ensure your hair is neatly trimmed, facial hair is well-groomed, and nails are clean. Consider a fresh haircut a few days before the shoot to allow it to settle.
Women should ensure their hair is styled in a way that complements their face and outfit. Makeup should be professional and not overly dramatic. A matte finish helps reduce shine in photos. Both men and women should stay hydrated and get plenty of rest before the shoot to look their best.
Here is an example of a startup we photographed recently; everyone shone authentically!
What you wear to your business branding photoshoot is a reflection of your story, your style, and your professional essence. The goal isn’t just to look good—but to look like you at your best.
So go ahead—dress the part, step in front of the right photographer's camera, and let your brand shine.
Love,
